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Name	Platform	Status	Result	Start Date	Tags
Founder Loom vs studio ads (DeskOS trial)	Meta Ads	completed	3.4x ROAS	4 Mar 2026	paidcreativemeta-ads+1
Paid trial campaign	Meta Ads	paused	2.3x ROAS	18 Feb 2025	paidtrialmeta-ads
Plan picker (Starter / Team / Org)	Mixpanel	completed	+8.1% trial start	3 Nov 2024	pricingfunneltrial
First-desk activation funnel	Mixpanel	active	12% paid	10 Feb 2026	funnelactivationplg
Signup-week retention pulse	Amplitude	active	33.7% day-1	27 Mar 2026	retentioncohortactivation
New canvas to 20% of workspaces	LaunchDarkly	active	+14% activation	1 Mar 2025	flagcanvasactivation
Signup CTA “Spin up a desk”	Optimizely	active	+12.4% signup	12 Jan 2025	signupctaplg
Invite-teammate prompt holdout	LaunchDarkly	completed	+18% seats	22 Sep 2024	inviteholdoutseats

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All experiments

Create a new goalNew experiment

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Meta Ads

A/B Test

Founder Loom vs studio ads (DeskOS trial)

paidcreativemeta-ads

Meta Ads

A/B Test

paused

Paid trial campaign

paidtrialmeta-ads

Mixpanel

Funnel

Plan picker (Starter / Team / Org)

pricingfunneltrial

Mixpanel

Funnel

active

First-desk activation funnel

funnelactivationplg

100%

60%

49%

33%

12%

Amplitude

Analytics

active

Signup-week retention pulse

retentioncohortactivation

KeyW1W2W3

Brand+1.2%+2.1%+3.8%

Comp+0.6%+3.1%+2.2%

Long+2.4%+3.9%+4.6%

Local-0.8%+2.7%+1.5%

LaunchDarkly

Feature Flag

active

New canvas to 20% of workspaces

flagcanvasactivation

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Monetization

Raise trial to paid from 18 to 28 by 31 Dec 2026.

Created 10 Jan 2026

Edit projectStart chat

Active Experiments

5 total experiments

Success Metric

18 / 28

10 to go

Learnings

Annual-first pricing converts better here · +11% paid conversion
Asking for a second seat after first value · +7% expansion, never shipped
The discount banner trained people to wait · −4% close rate

Opportunities

Cut Checkout funnel using what already won
Billing step is where people leave · 29% drop-off, 18% paid today. Annual-first pricing converts better here · +11% paid conversion.
22 Jan 2026
Draft experimentLearn more
Ship Seat expansion prompt
Asking for a second seat after first value · +7% expansion, never shipped. It won and was never rolled out.
14 Nov 2025
Draft experimentLearn more

Mixpanel

Funnel

Plan picker (Starter / Team / Org)

pricingfunneltrial

Meta Ads

A/B Test

paused

Paid trial campaign

paidtrialmeta-ads

Google Ads

Analytics

active

Brand vs competitor keyword share

searchkeywordsspend

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We keep logging results. How is this different from a wiki?

A wiki grows. This narrows.

The objective is doing the work: Activation 41 to 47 by 31 Dec 2026. Every closed run is scored against that number, so it either removes an option or it does not count.

Three that already landed on Activation:

Invite-teammate prompt holdout won at +18% seats and shipped. That question is closed.
Command palette ranking won at −2.1% bounce. Real, but small. Not where the remaining 6 points are.
New canvas is holding +14% activation at 20% of workspaces. What is left is the rollout call, not whether it works.

A wiki would have three more pages. You have three fewer things to argue about.

Sources

Invite-teammate prompt holdout · +18% seats
Command palette ranking · −2.1% bounce
New canvas to 20% of workspaces · +14% activation

So what changes about the next decision?

The starting point changes.

Back on Activation, open Start chat. The starters are built from the objective and the opportunities still open, not from a blank box:

Activation sits at 41 against a target of 47. Where are the fastest 6 points?
The first-desk funnel still leaks right after Activate — 12% reach paid. Fix the step or change the traffic?
Day-1 retention holds at 33.7%. Does the canvas rollout keep it there?

Sources

First-desk activation funnel · 12% paid
Signup-week retention pulse · 33.7% day-1

Ask anything

From a goal to launch experiment. Objective, evidence, then a ranked list.

Objective

Prevail agent has the context. So opportunities are based on evidence.

Understand what you already know. Past experiments and the insights that stuck.

Checkout copy testWon+4.2%

Onboarding tooltipInconclusive—

Pricing page layoutLost−1.1%

Find growth opportunities. Friction, segments, and the levers worth pulling.

Account setup52% drop off

New usersStuck before first value

Paid socialHigh intent, low activate

Make evidence-based decisions. Supporting and contradicting signals, assembled fast.

Supports

Amplitude: drop-off at setup

Contradicts

Looker: power users skip setup

Know what to test next. A plan, owners, and the next action from the decision.

Cut setup to three fields

Brief · Thu · Ready to launch

Next actionDraft variants

Ask Prevail for the next experiment. Recommend what to run from my goals and data.

Keep your product stack. Prevail connects them so you know what to experiment next.

Meta Ads

A/B Test

Active

New arrivals prospecting

paidprospecting

CTR up 5.2% this week

Sep 2 – Sep 30

Shopify

Metric

Active

One-click checkout

checkoutpurchase

Purchases up 8.1% this week

Sep 8 – Oct 6

Every experiment makes your company smarter. Better decisions turn into better results.

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Checkout CTA

Meta Ads · Live

Conv. +18%12 days left

Lift vs control

+24% conversion

Assigned to

Growth squad

LAMCES

Status

Lift over time

Conv. +18%14 days